When I smell tomato sauce simmering on a stove it instantly brings me back to my childhood days watching my mom prepare Sunday lunch. Our sense of smell is so remarkable in that it easily triggers memories or feelings. Just think about a typical day and see how scent impacts your day – freshly brewed coffee, baked bread from the local bakery, your neighbour’s barbeque, or you walk by someone and the whiff of their fragrance reminds you of someone special.

So it’s no wonder why companies use the power of scent. If you’ve ever sold a house I’ll bet the real estate agent suggested you bake cookies before an open house because the aroma of cookies makes people feel right at home. Airlines are now using fragrance to enhance passenger experience from scented towels to fragrance diffused in the cabin. Hotels are in the business to make you feel comfortable so it’s no surprise that hotels use fragrance in the lobby, lounges and rooms.

Over the years home fragrance has become very popular and rightly so – why wouldn’t you want your home to smell good all the time? Scented candles and home diffusers allow each room or area of your home to have a different feel. Diffusers work by placing reeds inside the scented oil and the reeds soak up the fragrance oil and disperse the scent into the air. Unlike candles you don’t have to keep an eye on diffusers. Scented candles are great for creating a mood and ideal for small spaces.

With scented candles and home diffusers you can alternate the fragrance for different seasons from a citrus fragrance in the spring to a woody fragrance in the winter. And you can try various fragrances for special occasions such as Christmas or a dinner with friends – although your home may smell so good your guests may never leave.

At Gentil Uomo we carry a great selection of fragrances from eau de parfum to eau de toilette to home fragrances – all made in Italy. Acqua Di Portofino home diffusers are made in Milan with fragrances that will have your home smelling like the Italian Riviera.

Acca Kappa, located in Treviso near Venice, has been creating fragrances and grooming products since 1869 and we carry a range of products from fragrances to shaving products to scented candles like Black Pepper and Sandalwood.

And we’re thrilled to announce the addition of the Acqua Dell’Elba line of fragrances, candles and home diffusers. Acqua Dell’Elba is located in Marciana Marina on the island of Elba in Tuscany. What is unique about their approach to perfumery is that all the ingredients for their products come from the island. And they are inspired by the traditional master perfumers of the Renaissance.

I hope you enjoyed these thoughts on the power of scent and in particular home fragrance. And if you haven’t already done so, I invite you to read our blog on men’s fragrance and enjoy.

Alla prossima – until next time. Arrivederci.