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Cella Pre-Shave Gel is essential for preparing the facial skin for shaving. Designed to soften and lift the hair, it helps the razor to glide over the face, and optimizes the shave, reducing redness and irritation.
Cella Milano products are made in Milan, Italy.
Specifications
75ml
Made in Italy
Key Ingredients
Enriched with Provitamin B
Application
Apply to damp skin prior to shaving
Massage with circular motions and do not rinse
Apply shaving cream or soap and shave as normal
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FOUNDED IN MILAN, ITALY | ESTABLISHED IN 1899
Cella was founded in 1899 by brothers Giuseppe and Piero Cella. In the 70s, Nicky Chini, a perfume company founded in 1920, acquired Cella and preserves the original brand.
In the 1950s, Cella created its iconic ambassador – the smiling Felice – wearing his pajamas, officially declaring that shaving was a private morning routine. Capitalizing on the move from shaving at barbershops to shaving in the comfort of one’s bathroom.
Since 1899, Cella continues to make its award-winning shaving soap, and an entire line dedicated to men’s shaving including a line of beard-care products.
Cella is located in the town of San Giuliano, near Milan, in the Lombardy region of northern Italy.
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