FOUNDED IN FLORENCE, ITALY | ESTABLISHED IN 1948

Proraso was founded in 1908 by Ludovico Martelli, and continues to be a family-owned business. It is the oldest Italian brand of shave products.

Proraso creates products that stand the test of time, defy passing trends and become classics. Formulas, based on natural and trusted ingredients, are enriched and improved. Packaging is refreshed, and new product lines win over new admirers. Proraso’s mission is to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

Proraso is located in the city of Florence, in the Tuscany region of central Italy.