FOUNDED IN PARMA, ITALY | ESTABLISHED IN 1916

Acqua di Parma was founded in 1916 by Carlo Magnani.

Acqua di Parma began as a small fragrance house specializing in luxurious, handcrafted colognes. Its first product, Colonia, quickly became a symbol of elegance and sophistication, gaining popularity among Italian aristocracy and international celebrities.

Over the decades, Acqua di Parma expanded its offerings to include perfumes, skincare, and home fragrances. Known for its timeless craftsmanship, the brand remains a symbol of Italian luxury and refinement worldwide.

Acqua di Parma is located in the city of Parma, in the province of Parma, in the Emilia-Romagna region of northeast Italy.