You wear socks every day and you likely don’t give them much thought. You may even be one of those guys that buy socks in packs of three or six because you think you’re getting a good deal. But are you really?

Is there a difference between a $10 pair of socks and a $35 pair? The answer is abundantly yes! Just like so many other things in life – you pay for quality. A high-quality pair of socks is made of quality material such as Pima cotton, Merino wool or Cashmere. And once you slip them on your feet you will feel the difference.

You’re also paying for the construction of the sock. There are companies that only specialize in making socks. At Gentil Uomo we proudly carry Marcoliani socks and they have been making luxury socks in Italy since 1947. They have mastered sock-making. Sock companies like Marcoliani invest in technology for everything from knitting to sewing and to inspection, in order to ensure socks are well made.

And let’s not forget about the design of socks. A company like Marcoliani will hire the best sock designers and every season they will … well, blow your socks off with new designs.

If you’re going to spend $35 on a pair of socks you need to properly take care of your socks so they will last without stretching, fading or thinning. Always read the label because how you care for cotton socks differs from Cashmere socks. To keep your socks looking great wash them inside-out except for Cashmere socks, and wash them at a low temperature. And, if possible, lay them flat to dry to avoid stretching.

If you’d like some style tips on how to wear socks read our blog.

Alla prossima – until next time. Arrivederci.